According to Semrush’s 2023 study, global ecommerce traffic has grown 18% year-over-year since 2020 — with shifting trends and heightened competition.
Since 2020, traffic to Asian markets increased by 114%, and ad spending has tripled to reach $84 billion by 2024. Meanwhile, Amazon’s conversion rate is 13% compared to a 2% industry average.
To stay competitive, ecommerce businesses need tools to quickly identify trends, track competitors, and inform data-driven strategies.
Ready to get started? Say hello to Semrush’s new ecommerce solutions!
From Amazon insights to market-wide competitive analytics, discover everything you need to stay on ecommerce’s cutting edge.
