WardsAuto Dealer 5
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WardsAuto Dealer 5
 

OCTOBER 13, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, Oct. 13. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

Scanning Tech to Help Dealers Move the Metal More Quickly

Germany-based Twinner says the scans can increase used-vehicle turn rates 15% and save dealers money by making it easier to sell cars on the internet.

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2.

Texans Complain About Dealers Refusing Outside Financing

A consumer complains, “the interest rate was about 2.5% higher but I needed a car quickly, so I agreed,” in a story reported by WFAA-TV in Dallas.

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3.

Data Privacy Challenges for Automotive Retailers

The biggest issue for automotive retailers is that they are data-intensive and compete by collecting and analyzing consumer information. The last thing they want is to suffer a breach which would tarnish brand reputation with catastrophic and very public repercussions.

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4.

Car Dealerships Face Parts Shortage And Workforce Challenges

More than half of car dealerships now are not fully staffed, and 80% expect the labor issues to worsen in the short term, while 58% of service centers say parts delays from manufacturers are one of their top operational roadblocks, reports GM Authority.

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5.

Change Your Marketing Game – Budgets Work Harder With OTT

Save valuable marketing dollars by leveraging targeting and metrics with OTT advertising on America’s most expansive streaming platform.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com. 

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...