ScienceDaily: Science & Society News

People are more persuaded by the actual messages contained in social media posts than they are by how many others viewed the posts, a new study suggests. Researchers found that when people watched YouTube videos either for or against e-cigarette use, their level of persuasion wasn't directly affected by whether the video said it was viewed by more than a million people versus by fewer than 20.

Properly understanding and responding to customer feedback on social media platforms is crucial for brands, and it may have just gotten a little easier thanks to new research.