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ScienceDaily: Science & Society News |
| People are persuaded by social media messages, not view numbers Posted: 11 May 2021 05:12 AM PDT People are more persuaded by the actual messages contained in social media posts than they are by how many others viewed the posts, a new study suggests. Researchers found that when people watched YouTube videos either for or against e-cigarette use, their level of persuasion wasn't directly affected by whether the video said it was viewed by more than a million people versus by fewer than 20. |
| Researchers develop artificial intelligence that can detect sarcasm in social media Posted: 07 May 2021 08:20 AM PDT Properly understanding and responding to customer feedback on social media platforms is crucial for brands, and it may have just gotten a little easier thanks to new research. |
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