ScienceDaily: Top News

More energetic commercials are likely to be tuned in more or avoided less by viewers, according a new study.

The concept of ecosystem services allows researchers to quantify the benefits that nature contributes to people into monetary units. A new study suggests that trees provide greater economic value when used to regulate climate and air quality than the value they produce as wood products, food crops, and Christmas trees.

Researchers report that two seemingly opposing theories of language processing are both correct. The study shows that greater left-brain asymmetry can predict both better performance and average performance on a foundational measure of reading ability, depending on whether analysis is conducted over the whole brain or in specific regions.

Pregnancy, long reproductive span, and older age at menopause are associated with a lower risk of dementia in women, according to a new study. Inversely, hysterectomy, younger age of first birth, and younger or older than average age at first period were associated with greater dementia risk.

Scientists use brain organoids to understand how a mutated gene affects brain development.