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Scope’s digital team on how brands can improve their online accessibility

A staggering 98% of homepages from one million popular websites fail to meet legal accessibility standards.
 
What does effective leadership look like in the digital age? (Take our survey)

Take part in Econsultancy’s Digital Structures and Leadership Survey to share your views on great digital leadership, the challenges teams face and how to support digital excellence.

Receive a copy of the report and the chance to win £100 of Amazon vouchers.
 
What are the biggest ecommerce trends of 2019/20? (subscriber report)

From consumer-facing tech trends in 'New Retail' to reducing ecommerce returns and the influence of AI – Econsultancy's Ecommerce Trends report is a must-read for any marketer selling online. Featuring insight and opinion from marketers at L’Oréal, Nespresso, Deliveroo and Mastercard Labs.
 
How Dixons Carphone changed its culture around digital transformation

Imagine this scenario: you have just joined a major retail brand in a brand new role with the goal of leading a digital transformation across the business. The retailer has 950 stores, 771 store visits per minute and 42,000 employees; makes more than 13,600 deliveries per day; and receives 22 website visits per second.
 
Fintech 2.0: the disruptors become the disrupted

Now that financial services giants are launching better digital offerings and better personalizing how they deliver their services to customers, the fact that they can offer more services is likely to be an asset, not a liability.
More from the blog
 
Get on the fast track to digital know-how

Get a boost of fresh thinking and sharpen your digital skills with our newly updated Fast Track to Digital Marketing Online.
Featured Reports
Social Quarterly: Q3 2019
Gain insight into the current social media landscape, trends and updates on various social platforms with a look at what will happen next. Each quarter this report will help to quickly surface statistics and trends you can use and react to immediately. This edition explores influencer fraud, Snap’s increased revenue, social media AR and Instagram’s ‘like count ban’.
 
Change Management for Marketers Best Practice Guide
Get practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. This report covers how marketers can successfully navigate change within their own team, plus the role of marketing within broader organisational transformation.
View all research
 
Training
Fast Track: Advanced Digital Marketing
London, October 29
Fast Track: Digital Marketing
London, November 6
Fast Track: Advanced Data & Analytics
London, November 12
View all courses
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