Scotland's iconic and notoriously cheeky Irn-Bru soda brand is back with a new ad campaign, and the response is probably exactly what the marketer was hoping for. Two new ads created for the Scottish market by agency Leith feature men urging women "Don't be a can't," with the not-so-subtle wordplay making the copy sound like...
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February 23, 2018
Morning Digest
What marketers need to know today
Scottish Soda Irn-Bru (Sort of) Apologizes for Ads Calling Women ‘Can’ts’
Snapchat’s Ecommerce Strategy Hit a New High When It Sold Out the New Air Jordans in Minutes
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