Have the compensation conversation | Is it possible for offers of compensation to be conveyed through channels other than the MLS? | Some Gen Z searchers pick YouTube, TikTok over Google
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April 15, 2024
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Aim for long-term success rather than short-term profitability by being prepared to communicate your worth—but maintaining an openness to buyer and seller needs.
Full Story: REALTOR® Magazine (4/11) 
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Settlement Answers
Yes. Offers of compensation could continue to be an option consumers can pursue off-MLS through negotiation and consultation with real estate professionals. And sellers can offer buyer concessions on an MLS (for example, concessions for buyer closing costs). Get more facts about NAR's settlement agreement at facts.realtor.
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Best Practices in Sales & Marketing
Generation Z is turning to social media for quick, relatable answers instead of relying solely on Google. This trend poses challenges for Google, an ad-driven company, as evidenced by a YPulse study that shows less than half of 18-to-24-year-olds start their search on Google, with 21% starting searches on TikTok and 5% on YouTube.
Full Story: Axios (4/13) 
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When we meet people we instantly like, they probably share common traits of being authentic, good listeners, empathetic and excellent communicators, traits we can all foster within ourselves, say experts. There's a fine line between being likeable and trying to please others, though, which can be damaging to your integrity, says Jenny Woo, founder and CEO of Mind Brain Emotion.
Full Story: Fast Company (tiered subscription model) (4/11) 
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Real Estate Trends
NAR, along with other housing groups who chimed in on the case, call the unanimous Supreme Court ruling a major win for property rights.
Full Story: REALTOR® Magazine (4/15) 
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Find out who was chosen and read the young professionals' profiles in the special digital edition of REALTOR® Magazine, hitting inboxes on June 24.
Full Story: REALTOR® Magazine (4/15) 
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Adam DeFino and Anthony Donato of DeFino & Company are the listing agents for this five-bedroom, six-bath home with a saltwater swimming pool.
Full Story: Daily Voice (4/14) 
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Business Wellness
Some people are hard to please and never seem grateful, which means you must adjust your approach by not seeking their validation and instead focusing on the joy you receive from giving, writes Steve Keating. If the ingratitude becomes overwhelming or toxic, calmly express how it makes you feel and be willing to set boundaries or walk away from the relationship if nothing changes, Keating advises.
Full Story: LeadToday (4/11) 
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Fair & Equitable Housing
The Office of the Comptroller of the Currency has awarded KeyBank a rating of "outstanding" on the bank's latest Community Reinvestment Act exam. An agreement with the National Community Reinvestment Coalition that includes a pledge of $25 million for down payment assistance, fee waivers and grants for those in underserved communities is part of KeyBank's efforts.
Full Story: American Banker (4/12) 
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Legislation & Regulation
Economists have lifted U.S. growth forecasts and foresee a 29% chance of a recession in the coming year, down from 39% in January, according to a Wall Street Journal poll. With recent inflation reports coming in hotter than expected, the economists have also reduced expectations for interest-rate cuts. "We think that the American economy has entered a virtuous cycle where strong productivity results in growth above the long-term trend, inflation between 2% and 2.5%, and an unemployment rate between 3.5% and 4%," RSM U.S. Chief Economist Joe Brusuelas says.
Full Story: The Wall Street Journal (4/14) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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