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Scripps Is Planning a 6-Network Halloween Crossover Special Upfront highlights multiplatform brand opportunites By Jason Lynch Marvel and DC aren't the only media companies engineering major crossover events to showcase their biggest properties. Read more » |
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How Millennials Consume TV Depends on Which Stage of Life They're In Nielsen report examines the demo's viewing habits By Jason Lynch There's a reason that millennials are so hard for advertisers to pin down: Their media consumption is in constant flux, given that adults in that 18-34 demo are in "rapid transition." That's ... Read more » |
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Daytime TV's Biggest Honors Won't Be on TV This Year Daytime Emmy awards not televised By Chris Ariens The Daytime Emmy awards are getting the backhand from the very networks they honor. The 2016 awards show will not be televised. Read more » |
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How Hollywood Is Successfully Tapping Into Faith-Based Audiences But taking liberties with scripture is a path to failure By T.L. Stanley Hollywood, sometimes considered the last place to find anything divine, has seen the light lately, releasing a flood of faith-infused entertainment that includes TriStar's Heaven Is for Real, Focus Features' ... Read more » |
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Infographic: A TV Show's Appeal Can Determine Ad Recall, Twitter Study Says Emotionally driven programming could drive sales By Marty Swant Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it deserves—at least sort of. Read more » |
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How Actress Martha Plimpton Is Making Twitter a Friendlier—and Artsier—Place The Real O'Neals star on social, podcasts and her favorite shows By Emma Bazilian Specs Martha Plimpton Age 45 Claim to fame Stars as Eileen O'Neal on ABC's The Real O'Neals (Tuesdays, 8:30 p.m.) Base New York Twitter @MarthaPlimpton Read more » |
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Nielsen's New COO Explains Why Total Audience Measurement Is Taking So Long Soon, 'everybody sees everything' By Jason Lynch Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Read more » |
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