Nielsen Norman Group

New Articles

The Love-at-First-Sight Gaze Pattern on Search-Results Pages

Eyetracking studies show that users sometimes look at only a single result on a search-results page because that result is good enough for their needs. (6 min. to read)

The Principle of Common Region: Containers Create Groupings

In visual design, elements within the same boundary are perceived as related. (6 min. to read)


New Videos

Video Game Engagement vs Addiction

An engaging gameplay experience is good design. But there's a fine line between engagement and addiction, which would be bad UX, especially in the long term. (3 min. video)

Changing Role of the Designer Part 2: Community Based Design

To solve big-scale design problems, Don Norman recommends engaging with the community that has these problems and leveraging existing creativity and experience. (4 min.video)


Virtual UX Conference: A World of UX

Taken together, the 3 Virtual UX Conferences provide full planetary coverage, for easy attendance by people in any time zone around the globe:

Full event program describing all full-day UX training courses and the virtual conference format.

Deadline to save 10% on the August Virtual UX Conference: this Friday, July 17.


1-Hour Online Seminars

See list of all 1-hour online seminars, including on-demand courses.


Call for Entries: Intranet Design Annual Award, Year's Best Intranets

Now accepting entries for the annual competition to find the world's best intranet designs.

More information: https://www.nngroup.com/intranet-call-for-entries/ (deadline August 17).


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