Sears Working On Bankruptcy Filing; Plus Nordstorm's Successful Influencer Bet; And Pershing Square's Big Starbucks Buy | | | | | | | | | | | | | How Something Navy Became Nordstrom's First Influencer-Created Private-Label Brand | | When Arielle Charnas founded her fashion blog Something Navy in 2009, influencer marketing wasn't something brands understood. Instagram, she says, changed that forever in 2011, such that these days, Nordstrom isn't just looking for Charnas to boost its brand online — they've brought in her design expertise to create a private-label brand for the store. The influencer-created line, called Something Navy, is now flying off the shelves — and Charnas says the secret is in the data streams that only players like her have the tools to see. | | |
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| | | | | | | Furnishing The Mobile Lifestyle, Sharing Economy-Style | | There are subscription services for temporarily furnishing homes of consumers who may live in several different places before settling down in a permanent home. Take Fernish, which lets consumers borrow beds, sofas and other furniture for a monthly fee. Fernish Co-Founders Michael Barlow and Lucas Dickey discuss how the business model works and how the company offers a buy-out option if a subscriber is ready to settle down. Read More... | |
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| | | | | Target Trains Its Bullseye On Millennials With ‘Smartly’ Brand | | For all their purported love of pricey avocado toast, millennials are a frugal bunch. And in a new attempt to tap into this market, Target has unveiled a private-label household essentials brand called Smartly that will be priced for the up-and-coming millennial. If that concept sounds familiar, that’s because Brandless, which sells an array of generic consumer goods at low prices, built an empire out of a similar business model. Read More... | |
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| | | | | | The Three Rs of Payments: Risk, Rewards And Real Time | | There are no easy answers in payments and commerce, particularly in the three toughest areas to hit right: risk, rewards and real time. All three are necessary — and no retailer or firm can survive too long without being able to manage and provide for them. But managing them can be a lot harder than it looks, particularly in real work environments.Read More... | |
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