Good morning, Marketer, buckle up your overcoat and take good care of yourself.
Don’t worry if you couldn’t get to The MarTech Conference’s first day. Day Two is today! Another reason not to worry: On-demand access is included with your free registration. And be sure to check out Chris Wood’s article on yesterday’s keynote.
We’ve also got a piece on Google Analytics 4’s new data-driven attribution feature. As our expert Colleen Harris says, “It’s really the ability to have data science done without having to hire a data scientist and without having to really be a very technical person.” That’s pretty cool.
Constantine von Hoffman,
Managing Editor
