FROM THE ARCHIVES

7 hints to help create viral content

All content marketers are hoping to have that rare success where your creation is shared again and again on social media. Here’s how to improve your chances.

MARKETING

In a pro-privacy move, Apple would limit marketers’ tracking ability

The online giant says it believes companies could still monitor a campaign’s efficacy without harvesting vast quantities of data about individual shoppers.

JOBS OF THE WEEK

30 jobs in the PR and marketing world

Uncork your favorite bottle of red, white or blush to celebrate National Wine Day. Then, check out our roundup of current job openings.

WRITING & EDITING

5 tactics to free your text of needless prepositional phrases

Using active voice and the genitive case are just two ways to eliminate this grammatical structure and streamline your writing.

CONFERENCE ALERT

4 things your content must do in 2019

Join experts at Disneyland and discover how to tell stories that break through the noise and get business results.

MARKETING

Coca-Cola embraces past failure with New Coke ‘relaunch’

The product, which flopped in the ‘80s, will be offered for a limited time to promote Netflix’s third season of ‘Stranger Things.’

PR DAILY AWARDS

Announcing PR Daily’s 2019 Content Marketing Awards

Enter your best white papers, videos, social media campaigns and more. Don’t miss the early-bird deadline on June 12.

PR

3 tips to help your pitch cut through the clutter

With the deck stacked against PR pros trying to reach inundated reporters, a PR pitch should help journalists do their job more effectively. Consider these ideas.

MEDIA RELATIONS

3 questions that can trip up your media interview

Some journalists will intentionally throw curveballs to try and knock your spokesperson off his or her game and make a salient mistake. Here’s how to prepare for probing reportage.

CONFERENCE ALERT

3 ways to help your executives thrive in the digital world

Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.

SOCIAL MEDIA

Kardashian tweet incites an online fast-food fight

The reality-TV star ripped Jack in the Box with a vague complaint. Even absent an @ mention, its social media team responded quickly, but competitors pounced—some more deftly than others.

CONTENT MARKETING

21 keys to create an inviting, exciting website

Today’s fickle clickers simply won’t abide anything less than a seamless, lightning-fast user experience. Follow this guidance to enhance your online presence and avoid costly mistakes.

CONTENT MARKETING

6 tips to spruce up your online content

Refresh your social media profiles, prune your email list, and polish up your Google My Business page to make it shine.

RAGAN AWARDS

4 frequently asked questions about Ragan & PR Daily Awards

Learn how to make your entry stand out, how awards can benefit you and how past winners succeeded.