We’ve talked a lot about the Workflow it Takes to Win at the Internet, and to create the industry’s best work while pushing innovation forward.

It’s no secret that Webby Winners and Nominees have sharp insights into how you can make boundary-pushing work. So, in partnership with monday.com, The Webby Awards reached out to them to see just how they made the best of the Internet.

First up: the team behind GIPHY Arcade, 2020 Webby Nominee for Weird. Ralph Bishop, Director of Design and Nick Santaniello, Senior Product Engineer at GIPHY walk us through the process—from the inspiration to find a new application for GIFs, to letting anyone at GIPHY sketch and contribute concepts, to working across all departments at GIPHY to build the interactive experience.

Be on the lookout for other interviews in this series, featuring top brands and agencies like Droga5, HBO, Bud Light, Wieden+Kennedy, Tinder, 72andSunny, and M ss ng P eces.