Viral Nation was presented with a challenge to improve brand sentiment for Wish.com through a creative influencer activation. Utilizing the brand's existing partnership with the Lakers as an opportunity to combine hospitality and social media, the creative agency activated 15 influencers to attend the Wish x Lakers Suite Night and enjoy a night of fun, and competition and exclusive access to the Staples Center. A first for Wish.com and the Lakers, the campaign was a huge success and something that both brands are looking forward to reactivating in the future. |