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 | Adfreak | May 30, 2017 | | Today's highs and lows of creativity |
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| Zain's branded spot earns praise, and some criticism By Gabriel Beltrone A telecom ad that aims to battle terrorism with song has gone viral in the Middle East, delighting audiences while also sparking controversy over its depictions of bombing victims, its use of the issue to promote its brand, and its vision of Islam's role in preventing violent extremism. The three-minute commercial, created by marketer Zain... Read more » |
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| MullenLowe's Tim Vaccarino picks his three favorite ads ever By Tim Nudd |
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| Promoted Content by Rocket Fuel | | AI's impact on the 1:1 future |
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| Graffiti versus Frank and Claire By Tim Nudd |
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| Following preroll stunt, 'Prickly' jumps to television By Tim Nudd |
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| Dave Blackhurst goes even more low-fi By Tim Nudd Earlier this month, we wrote about an English pub's most excellent ad that went viral and was celebrated as a genius bit of brilliantly lazy design. The ad showed what appeared to be a text-message conversation between the client (Tom Hughes, owner of the Friars pub in Bridgnorth) and the designer, Dave Blackhurst. Their text... Read more » |
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| Yet another cool packaging innovation By Tim Nudd No one does packaging stunts quite like Coca-Cola, and here's another clever idea from the soda giant--bottle labels that detach and become working wristbands that young people can use to access music festivals. The wristbands, developed by McCann Bucharest, came in eight designs. Not every one granted access to a festival--you had to scan it... Read more » |
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| Controversial work asks, 'Who is the King?' By Patrick Coffee In the immortal words of Omar Little, "You come at the king, you best not miss." Over the weekend, Burger King sought to promote the late June opening of its first Belgian outlet with a campaign poking a bit of fun at Belgium's King Philippe. The royal family was very much not amused. "We told... Read more » |
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| Mexican lawyer's project will help migrants By Angela Natividad Remember all that nasty stuff Trump said about Mexicans? Antonio Battaglia, a lawyer in Guanajuato, Mexico, took it to heart. And he decided to do something about it. "It was a nuisance for me so I started looking for a way to make an impact, not in a mocking or vengeful way, but in a... Read more » |
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| Intriguing content play by Pereira & O'Dell By David Gianatasio Albert Einstein was such a smartypants. When he wasn't forging the theory of relativity, or generally reshaping our perception of the universe, the dude was tossing off pithy quips like "Imagination is more important than knowledge." Now, to promote its show Genius, about Einstein's life, National Geographic Channel is launching fresh online content informed by... Read more » |
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| Yes, that Seal By Tim Nudd No seal is safe during Shark Week. Not even Seal himself. That's abundantly and amusingly clear from Discovery's new Shark Week promo, from Los Angeles creative agency AV Squad, in which Grammy-winning singer is rudely interrupted as he performs his iconic song "Kiss From a Rose" on a jetty. AV Squad used director Peter McKeon,... Read more » |
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