Toyota's holiday Toyotathon commercials aren't exactly known for their subtlety. They usually punch you in the face with holiday cheer, 30 seconds at a time. This year, though, the automaker and agency Saatchi & Saatchi have tried something new--both in content and format. Last night, they aired a 100-second commercial on NBC, which they claim...
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November 29, 2017
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