Beverages take prominence at the table today, but consumer preferences for function and flavor vary by generation. Do you know your customer?

Explore this month's special feature in the Cargill Expertise Center, Know your customer: Insights for beverage innovation. This manufacturer download outlines the key drivers and preferences for all generations so that you can be sure your beverage innovation pipeline is meeting the right needs for your target customer. Dive into this download for a big consumer insights gulp!