Some agency execs, who work with major movie studios, are bullish about a return to theaters as well as a resurgence of marketing of the theatrical experience.
| With vaccinations ramping up and theaters in major markets like Los Angeles and New York City slowly opening, a true return of movie-going in the United States may soon be upon us. That being said, much of the focus for movie studios remains on streaming and “right now, films are back in theaters with significantly lowered expectations,” according to Glenn Ginsburg, svp of global partnerships with QYOU Media. In January 2021, movie studios spent $49.8 million on traditional media compared to $201.4 million in January 2020, according to Kantar. It’s unclear how much studios will spend on media in 2021. Read more below. Some agency execs who work with major movie studios are bullish about a return to theaters as well as a resurgence of marketing of the theatrical experience. Publishers say adding any new ID tech could create problems by slowing down site load times, and others say they have ways to test to prevent that. Watch and learn how new identifier economy will work after Google removes support for third-party cookies. CarsonDoyle is an agency built by Gen Zers and is pitching clients on working with them to authentically connect with their generation. Other things to know about When it comes to consumer rewards, people shifted to digital in 2020 and they asked for new and surprising ways to use the rewards they receive. Sponsored by Blackhawk. From Modern Retail: Brands collecting and storing their own zero-party data from consumers on an individual level seems daunting, but the pathways to closer engagement can be as simple as an email. Sponsored by Cheetah Digital. Despite the pandemic-fueled e-commerce boom, 92% of people who visit an online store don’t make a purchase because they had a poor customer experience. Download this new guide from Glossy and Adobe to learn how to keep conversions on track. Sponsored by Adobe. | | |
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