CSO Daily

White Paper: OpenText

Creating and Managing superior customer experiences

What’s the big deal about “customer experience?” Companies that excel at it grow revenues 4-8% above the market. And a superior experience turns customers into promoters, with a lifetime value of six to 14 times that of detractors. In this white paper, you’ll get insights on what creates a superior experience, how to measure it, and the bottom-line financial return on a CEM investment. Know your customer better than they know themselves—be a digital disrupter. Read more ▶

White Paper: OpenText

Delivering the continuous, connected customer journey

These days, CX can be summed up in one word—hyper-connected. Technologies and IoT are enabling customers to have omni-channel digital interactions with the world—anytime, anywhere. But regardless of the many terrains customers tread, they expect consistent and personalized experiences. This seamless customer journey can generate game-changing rewards for your enterprise. Read Delivering the continuous, connected customer journey to learn how to optimize your customer understanding, boost customer lifecycle value and gain the edge. Read more ▶