WardsAuto OEM
WardsAuto Daily

JULY 26, 2018

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Study Looks at Selling Consumers on Low-Carbon Vehicles

Researchers say consumers shopping for vehicles look not only at the upfront costs and running costs. They also consider attributes such as available models and brands, comfort, acceleration, interior space and the availability of refueling stations.

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ArcelorMittal is transforming the auto industry from the inside out. ArcelorMittal, the world’s leading steel and mining company, is continually developing lightweight steel solutions that make vehicles lighter, safer and more sustainable. See how ArcelorMittal is making a material difference for today’s drivers and tomorrow’s world. CLICK HERE

Autoline Daily

Trump Backs Off on EU Tariffs; Toyota Sees Profit in Fuel Cells; Daimler Splits into Three Separate Units

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Change born from responsibility
The MAHLE Group is committed to making transportation more efficient, more environmentally friendly, and more comfortable by continuously optimizing the combustion engine, driving forward the use of alternative fuels, and laying the foundation for the widespread acceptance and worldwide introduction of e-mobility.

Tariffs Questionable Remedy for U.S. Trade Deficits

It is not clear if the Trump Admin’s threat to place tariffs on imported cars and trucks is meant to be more than a negotiating ploy to win concessions on other goods and services, both imports and exports.

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Enabling lightweighting by enhancing bond durability of aluminum
Aluminum is quickly becoming the go to substrate for automotive light weighting applications. It has been projected that by 2025, in North America, 15% of the automotive body sheet content will be using aluminum substrates. This trend generates many challenges, including the need for the development of improved joining materials and techniques. Join Henkel and WardsAuto for an informative and free webinar on Wednesday, Sept 12th at 10:00am E.S.T to learn more about the impact of bonding aluminum on weight.

Range Rover Velar – 2018 10 Best Interiors Award Acceptance

Mark Butler, creative director-interior design at Jaguar Land Rover, and Amy Frascella, chief designer-colour and materials, provide video commentary in appreciation of this year's Wards 10 Best Interiors trophy, while Nathan Hoyt, product communications manager, accept the trophy during a ceremony at the 2018 WardsAuto Interiors Conference. (Click on video below)

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Understanding the Potential of Available Vehicle Data
Connecting cars is about more than connected cars. Visit the free Resource Center to find information for Auto OEMs and Insurers to take advantage of available vehicle data today.

Chevrolet 1-2 Atop Most-Seen Auto Ads Chart

In the No.1 spot for the week of July 16, Chevrolet emphasizes dependability as focus group participants talk about what’s most important when it comes to their vehicles. This spot also snagged first place last week.

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