WardsAuto Dealer 5
 
WardsAuto Dealer 5
 

DECEMBER 6, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Monday, Dec. 6. We've put together items from WardsAuto.com and across the Internet. So let's go:

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You drive. We’ll navigate
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1.

Selling Easy, Replenishing Stock Hard for Car Dealers

“It’s just tough,” CARite Auto Group CEO Jeff Bartlett says of a nationwide dealership inventory dearth.

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2.

Mercedes-Benz Bets on Solid BEV Future

Mercedes-Benz has joined forces with U.S. solid-state battery specialist Factorial Energy to develop next-generation battery technology with the aim of testing prototype cells as early as next year. 

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How the Chip Shortage is Impacting Car Buyer Behavior
The chip shortage has had major impacts on the automotive inventory, but just how disruptive to car buyer behavior? Consumer research compares shoppers’ attitudes when impacts were first realized to their buying behavior now that awareness is more widespread.

3.

Honda Reclaims Top Spot on Most-Viewed Auto Ads List

The week of Nov. 22 saw Honda’s spot, titled “The Origin of Determination,” overtake the previous week’s leader by about 6 million impressions.

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Have Them Coming to You
You can’t afford to wait around for the right vehicles. Despite record-low inventory levels, you can still attract transaction-ready shoppers with Kelley Blue Book® Instant Cash Offer. Provide a trusted redeemable offer to customers who are ready to sell or trade in their vehicles, and acquire the inventory you need.

4.

Ariya CUV Joins Venerable Leaf in Nissan’s BEV Lineup

The battery-electric CUV won’t arrive until next fall, and it’ll cost more than projected.

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5.

Safety Shapes Cockpit of the Future

Human perception is hugely impacted by visual and audio response, and ams OSRAM’s Oslon Black infrared LEDs feature the high optical output, various beam angles and compact dimensions needed for automotive driver monitoring systems.

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...