The world is modernizing, and so is the health and wellness industry. Learn the best ways to navigate these changes in the 2023 Sales Channel Report
Practitioner Channel
The normalization of telehealth allows practitioners to reach audiences beyond their geographic location. This could attribute to the channel's impressive growth in supplement sales.
E-commerce Channel
Even if this channel's growth has slowed down from 2020, you can hardly call the $22.8 billion market stalling. Supplements remain the top product category for E-commerce, but Natural Living categories are growing in popularity.
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