Marketing technology

Semrush acquires Third Door Media, including MarTech

Leading SaaS platform Semrush acquired MarTech, MarTech Conference and all of our sibling publications.

Marketing privacy

IAB Tech Lab releases protocol for private sharing of conversion data

IAB Tech Lab is inviting your feedback on ADMaP, a new protocol for sharing exposure and conversion data while securing privacy.

Marketing technology

One-third of SMBs are looking to new martech to target customers

Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers.

Social media

Bet on the right social media strategies in 2025

Is your social media strategy primed for success in 2025? Sprout Social’s latest brief might just be the resource you’re looking for.

Email marketing

7 creative email automations for non-ecommerce brands

Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests.

Marketing attribution

How AI and ML bridge the attribution disconnect across marketing channels

Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI.

MarTech webinar

The ultimate consent strategy for maximizing customer opt-ins

Don’t miss this opportunity to transform your consent strategy from a mere compliance checkbox to a strategic tool for maximizing customer opt-ins.

Marketing analytics

Unlocking the full customer journey with advanced marketing measurement models

Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance.

On-demand training

The complete fall season of MarTech is now available

Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, GOogle’s third-party cookies decision, CTV, lead gen vs. demand gen, and more.

Start streaming for free

What else we're reading

• Anthropic CEO Dario Amodei’s essay on AI saving the world.
• A spot-on critique of the essay.

MarTech research

• Our free MarTech Intelligence Report, Enterprise Customer Experience Management Platforms: A Marketer’s Guide, covers the trends, opportunities and challenges in this space.
• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).

What they're saying

• “It’s tempting to think digital is king when it comes to attribution, but focusing exclusively online is a mistake. Many attribution models are still painfully bad at linking digital efforts to real-world actions like foot traffic and in-store sales. If your metrics end at clicks and impressions, you’re missing the bigger picture — and, worse, you’re misdirecting budget based on incomplete insights.” Michelle Morelli in How AI and ML bridge the attribution disconnect across marketing channels
• “If your fiscal year coincides with the calendar year, you’re probably already in budget season or about to start. Here’s my advice: make sure that investments in knowledge and expertise balance your past, current and future investments in technology. This will make your technology more effective — and give you new ways to reach your bottom-line goals.” Jeanne Jennings in 3 ways to optimize your marketing automation beyond technology

From Search Engine Land

• Google simplifies Video ad testing with new experiment tool
• LinkedIn expands video ad options and enhances automated campaigns
• The ultimate consent strategy for maximizing customer opt-ins
• YouTube’s triple threat: Mastering Feed, Shorts and Skippable ads
• How the Digital Markets Act is reshaping search and Google’s monopoly in Europe