Engagement fraud among Instagram influencers continues to be a problem for marketers. To combat that, marketers are looking to other metrics and re-evaluating what they use influencers for. Read more below. Other things to know about - This week we announced the shortlist for the Digiday Video Awards. Congratulations to Hulu, ESPN, Viacom and the rest of the finalists. View the full list here.
- For publishers, the longtime predictions have come true: third-party cookies are on the way out and profound changes to data privacy laws are here. Neither spell disaster, but both demand swift and smart responses from publishers who must adapt. Help us separate the facts from the buzz — publishers, what are you changing right now, what will you change next? Complete our survey for a free $5 Starbucks gift card. Sponsored by CafeMedia.
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| Future of Work | | | | Agencies are working to offer more benefits to support their employees’ mental health. Doing so is beneficial to the agencies’ bottom line since mental health issues can cost billions in earnings each year. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Similar to Netflix, Hulu has enjoyed a head start as a company vying for advertisers’ streaming budgets. But competition is coming. | | |
| Sponsored by Celtra | | | | In a new guide, learn how marketers are using technology tools like creative management platforms to bring more automation and efficiency to creative production. | | |
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howdy! | Life Beyond the Cookie | | | | New solutions being scoped out for advertisers to target audiences on the open exchanges for trading programmatic advertising, but setting industry standards requires getting all parties on board. | | |
| Sponsored by Moat by Oracle Data Cloud | | | | As we enter another decade of robust growth for digital marketing, here are five trends shaping the future of measurement that will help marketers plan for a quantifiable and successful future. | | |
howdy! | Content & Commerce | | | | Fast Company, Time, Quartz and Protocol are using Davos to drive their events revenue and content for the upcoming year. | | |
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| Sponsored by Nexstar Digital | | | | OTT transformation, the shift to impressions-based currency and even the 2020 elections all pose risks and rewards for marketers looking to keep pace in 2020. | | |
howdy! | The Programmatic Marketer | | | | The Verve-Media and Games Invest tie-up is the latest bullet point in a long list of recent ad tech deals as the market continues its rapid consolidation. | | |
howdy! | Audio Anywhere | | | | The news publisher expects to launch at least eight new podcasts this year and figure out ways to work closely with streaming services such as Spotify. | | |
| | | | | Flighthouse CEO Jacob Pace on TikTok: If it really wants "to be a big player that's going to be around for a long time, I feel like it needs to go toward more original content." |
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