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Sept 2, 2024

Today's sponsor:

Ask an Expert: Should Merchants Sell on TikTok Shop?

“Ask an Expert” is an occasional feature where we pose questions to seasoned ecommerce pros. For this installment, we’ve turned to Charles Nicholls, a serial SaaS ecommerce entrepreneur, most recently of SimplicityDX, a customer acquisition platform, and a Practical Ecommerce contributor.

He addresses the viability of selling on TikTok Shops.

Practical Ecommerce: Should merchants consider TikTok Shop despite the political uncertainties?

Charles Nicholls: When evaluating TikTok Shop, merchants should first decide whether to sell on social channels at all.

Social platforms such as TikTok Shop, Instagram Shop, and others function similarly to marketplaces such as Amazon, but they come with trade-offs. They act as the merchant of record, controlling customer data, the sales process, and returns. The channels can generate significant sales volume, but often at the expense of margins and relationships. 

Read article > 

A Message from User Way

Digital Accessibility with the UserWay Widget

In 2024, digital accessibility is essential for online businesses. The UserWay Accessibility Widget is the preferred solution for more than 1 million global companies. It offers comprehensive features such as customized branding, easy ecommerce integration, and multiple languages. Simple to install; no coding required. Learn more >

Ecommerce Recruiter on Landing a Job

Longtime recruiter Harry Joiner advises job seekers to research prospective employers and stay in the right mindset. Read article >

Charts: U.S. Retail Ecommerce Sales Q2 2024

The growth in retail ecommerce sales continues to outpace brick-and-mortar, despite the post-pandemic reset. Read article >

Programmatic SEO for Ecommerce, AI-Driven

Whether they know it or not, many ecommerce marketers are programmatic search engine optimizers. It’s one of the hottest SEO tactics in the artificial intelligence era. Read article > 

From the Archive: January 2010

Cart of the Week: Ecwid

There are more than 500 online shopping carts, and each week we feature one. This week, we’ll hear from Ruslan R. Fazlyev, CEO of Qualiteam Software, a Russia-based developer of several online shopping carts, including Ecwid. Read article > 

🔥 Today's Great Ecommerce Idea

Advantages, Disadvantages of Social Commerce

"The benefits of social commerce, such as TikTok Shop, are visibility and sales volume. The downsides are lower margins and diminished customer relationships." - Charles Nicholls, Founder, SimplicityDX

🎙️ Ecommerce Conversations Podcast

Foundr Owner on Burnout, Recovery, Priorities

Mental Conditioning Is Vital for Entrepreneurs

Subscribe to the podcast.

🎯 Industry IQ

Resources from our advertisers.

WooCommerce BFCM: Are You Ready?

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