| In today’s evolving search landscape, ranking for the traditional 10 blue links is no longer enough. With AI-powered search, featured snippets, “People Also Ask (PAA)”, and Google’s Search Generative Experience (SGE), organic visibility is now about securing the right “shelf-space” across multiple search touchpoints. Join Wayne Cichanski (Vice President of Search & Site Experience at iQuanti) as he unpacks SEO 2.0—an approach that goes beyond rankings to systematically identify and capture the search real estate that matters. Learn how brands can optimize for high-intent moments, leverage structured data, and align content strategies to dominate across AI-driven search experiences. This session will provide a data-driven framework for navigating search volatility and ensuring your brand remains discoverable in an era of dynamic, multi-faceted search results. Key Takeaways:
How to analyze and capture search shelf-space across evolving SERP features.
A data-driven SEO 2.0 framework to optimize for visibility, engagement, and conversion.
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