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June 5, 2024

Today's sponsor:

Yes, Clicks and Engagement Impact SEO

For years Google denied using clicks on organic listings as a ranking signal. We now know otherwise. Recently revealed documents show Google indeed uses click-related signals in its algorithm.

Here’s an overview of those documents with my takeaways on the search engine optimization impact.

Organic Clicks

At Google’s federal antitrust trial last year, Google Search V.P. Pandu Nayak testified the search engine uses a ranking system called “Navboost” (also called “Glue”) that analyzes user interactions on search results (such as clicks, hovers, scrolls, and swipes) and retains the data for 13 months.

Navboost delivers results based on users’ interactions with related search result pages. The system also determines whether search results should include other features, such as videos, featured snippets, “People also ask,” and local packs.

The same trial produced an internal Google PDF from 2016 naming “user interactions” (i.e., clicks) as one of the top three ranking factors.

Read article > 

A Message from Agital

Boost SEO with Digital PR: 4 Killer Tactics

Creating and promoting newsworthy content drives media mentions and backlinks — the fuel for search engine optimization. Attend Agital's live webinar TODAY(June 5) to learn the best-performing content, journalist outreach, ecommerce case studies, and more. Free recording to all registrants. Learn more >

Q&A: Joe Pulizzi, Content Entrepreneur

Joe Pulizzi says authors no longer need traditional publishers to sell books. His latest title, "The Content Entrepreneur," is a collaboration among 33 content pros. Read article >

5 Content Marketing Ideas for July 2024

Our ideas for July 2024 include summertime how-to videos, must-have items, jokes, charitable giving, and junk food. Read article > 

New Ecommerce Tools: June 4, 2024

This week's rundown includes updates on drone deliveries, POS systems, conversational AI, fulfillment, brand-influencer partnerships, and multichannel management. Read article > 

From the Archive: May 2021

BOOM! Founder: Spend 30% of Revenue on Ads

Entrepreneur Ezra Firestone focuses on key management metrics. “If you make $1 million per year in revenue, you should spend $150,000 to $300,000 the next year on ads,” he told me. “The goal should be to grow the company.” Read article > 

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