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Sept. 25, 2024

Today's sponsor:

How to Compare SEO of Competing URLs

Determining why one page outranks another on organic rankings is often impossible. Only Google knows some factors, such as click-throughs, long clicks, site authority, and reputation.

However, public data can be helpful. Examples include keyword usage, content structure, and backlinks.

Here are tools to easily extract public signals and compare them to competitors.

Thruuu

Thruuu offers a free tool to compare two URLs side by side. The comparison includes:

• Word count,
• Image count,
• Publication and “last modified” dates,
• Number of internal and external links pointing to a page (but not the links themselves),
• Schema usage,
• Content headings,
• Frequent terms and their count, as well as “unique” terms not on the competing page.

The comparisons of headings and unique terms were the most useful for me. Here’s a snapshot of the unique term comparison for the two pages I analyzed. 

Read article > 

A Message from Upfluence

Drive Affiliate Sales This Black Friday

Increase sales and drive revenue through creators and affiliate partnerships with Upfluence, the leading Influencer platform for ecommerce brands on Amazon, Shopify, Magento, BigCommerce, and WooCommerce. Reclaim hours of your day by automating and streamlining campaigns, and run creator programs that drive 6x average ROI.  Get started now >

Free Web Design Tools from Summer 2024

This installment of our quarterly rundown includes new design tools for AI video, vector collections, website builders, analytics, animation editors, converters, UI components, and more. Read article >

Retail Arbitrage with AliExpress, Shopify, DSers

Selling drop-shipped goods via retail arbitrage has never been easier (and more competitive). Read article >

Ask an Expert: Does Google Index AI Content?

Google's search results appear to rank AI-generated content. What's the official policy?

Read article > 

From the Archive: July 2020

Entrepreneur Sells the Most Competitive Product on Amazon, and Thrives

What’s the most competitive product on Amazon? Smartphone cases. What does Matt Altschul’s company, Smartish, sell? Smartphone cases. And it thrives. Read article > 

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🎙️ Ecommerce Conversations Podcast

The Best Use of AI for Business

Save Time by Managing Less, Says DHH

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WooCommerce BFCM: Are You Ready?

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