Practical Ecommerce Merchant

Feb. 19, 2025

SEO: Domain Names

SEO Considerations for New Domain Names

Securing a good domain name is easier than a decade ago. The proliferation of top-level domains means short and catchy names are obtainable, and there’s no longer an organic ranking benefit to a .com.

The necessity of a findable brand name is now crucial. Shoppers are discovering brands and products via generative AI platforms such as ChatGPT, Claude, and DeepSeek, as well as on social sites such as Reddit, TikTok, and Instagram — despite having no links to click.

The result is consumers discover a brand and then search for it on Google, Bing, and similar engines, producing more clicks and impressions for branded terms. The trend will likely grow as genAI platforms become mainstream.

Hence memorable domain names are both available and crucial.

Here are my search-engine optimization considerations for a new domain.

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From the Archive: December 2023

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Consumers’ love of a good deal can unfortunately result in illicit attempts to stack as many discounts and coupons as possible. Read article >

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