MarTech's latest SEO platforms report. The latest trends as seen by industry leaders, vendors and their customers.
SEO has long been a foundational strategy in digital marketing and the practice continues to provide benefits and return on investment.
However, SEO comes with challenges. One important obstacle for SEOs is understanding the ever-more-complex environment of the search engine results pages (SERPs), which have evolved considerably since the â10 blue linksâ era. What was once organic space on the SERPs has been taken over by enginesâ monetization efforts â in the form of larger, more dynamic ad placements.
At the same time, both Google and Microsoft Bing are investing heavily in AI-powered interfaces, that change the way information is displayed and how users interact with results.
It's important to stay up to date on the latest trends.
MarTech's all-new Enterprise SEO Platforms: A Marketerâs Guide will help you understand the latest trends with profiles of 16 leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
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