Enterprise SEO Platforms-- A Marketer's Guide

Of all the tactics for driving traffic on the web, search engine optimization (SEO) is among the most powerful, given that 53% of a websiteâs traffic can typically be attributed to organic search, according to a recent study.

But its practice has become more challenging as the organic space on the search engine results pages (SERPs) has been taken over by enginesâ monetization efforts - in the form of larger, more dynamic ad placements â but also by new SERP features like media-rich carousels, featured snippets, knowledge panels, âpeople also askâ suggestions, and more.

It's important to stay up to date on the latest trends. This 65-page report is your source for the opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers.

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