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Is deleting old content good for organic search rankings? Google’s SearchLiason, Danny Sullivan, recently addressed that question on his Twitter account, stating old content is not harmful and possibly helpful: Are you deleting content from your site because you somehow believe Google doesn’t like “old” content? That’s not a thing! Our guidance doesn’t encourage this. Older content can still be helpful, too. He linked the tweet to a Google Search Central post, “Creating helpful, reliable, people-first content.” Sullivan’s tweet likely responded to published reports that CNET, the news and reviews site, had deleted thousands of old articles to rank better in Google. CNET staff said the company focused on search engine optimization when deciding which posts to remove, evaluating “the age and length of the story, traffic to the article, and how frequently Google crawls the page.” Read article > |
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🔥 Today's Great Ecommerce Idea |
"Search engine optimization has become much more difficult over the years. It is no longer easy to determine why one page outranks another or to correlate a single Google algorithm update to a change in rankings. My favorite tools to monitor organic search competitors include SpyFu, SE Ranking, Buzzsumo, Visualping, and MozBar."
- Ann Smarty, Contributor and SEO Consultant |
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