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July 31, 2024

Today's sponsor:

The Right Way to Pass PageRank

PageRank is a component of Google’s search algorithm that assigns a value to web pages based on the number and quality of inbound links. The term is sometimes called “link equity.”

Google offers many tools to manage PageRank. Some transfer equity from one page to the next; others prevent it. All the tools are requests to Google, not directives.

Here is how to use the tools correctly.

301 Redirects

A 301 redirect is Google’s strongest signal for passing link equity. In 2013, Matt Cutts (then head of Google’s webspam team) confirmed that 301 redirects pass most PageRank to a destination page but not all. In 2016, Google’s Gary Illyes tweeted that 301 and 302 redirects retain all PageRank.

However, Google has repeatedly stated that 301 redirects may pass no link equity for anything other than 1:1 URL replacements, such as redesigns or replatforms.

Read article > 

A Message from Sunrise Integration

Learn Shopify POS Secrets

Attend this free webinar hosted live by Shopify and Sunrise Integration on Aug 8 at 11 a.m. Pacific. Ask questions and learn Shopify POS checkout hacks from the pros! Get Your Link Now >

Google’s Cookie Reversal Raises Questions

Marketers want third-party cookies, but privacy advocates shun them. Google compromised, in a sense. Read article >

Ecommerce M&A Stabilizing, Advisor Says

The halcyon days of 2021 are gone, yet plenty of buyers seek promising ecommerce businesses. Read article >

New Ecommerce Tools: July 30, 2024

New releases this week include tools for AI-powered content creation, automated deliveries, shoppable video, website speed, logistics, and sustainable packaging. Read article > 

From the Archive: October 2008

Cart of the Week: Miva Merchant

Practical Eommerce counts over 300 shopping cart platforms. In this installment of “Cart of the Week,” we profile Miva Merchant, a popular licensed cart launched 12 years ago. Read article >

📊 Ecommerce Chart

🎙️ Ecommerce Conversations Podcast

Mystic Gum Sees Early DTC Success

DTC Toy Company Looks to Better Days

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