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Oct. 2, 2024

Today's sponsor:

Free SEO Spreadsheet for Better Rankings

Optimizing a site for organic search rankings involves identifying the best-performing pages, missed opportunities, and areas of improvement. The process typically requires aggregating page and query data on multiple spreadsheets.

Expensive tools can help create these spreadsheets, but few small and medium-sized businesses can afford them. Here’s how to create a detailed SEO spreadsheet for free.

1. Export from Search Console

Start with Google Search Console’s “Performance” section to export the best- and worst-performing pages into a Google Sheet or Excel. Search Console is free and provides detailed reports that include:

• Organic clicks for each page within a specified period,
• Average position of your site for organic queries,
• Organic click-through rate for each keyword.

A freemium Google Workspace app called “Search Analytics for Sheets” facilitates customized exports from Search Console, such as consolidating and exporting two key sections, “queries” and “pages.”

Read article > 

A Message from Shippo

5 Ways to Drive Repeat Sales

Authentic (and profitable) customer relationships require operational excellence after the sale. Download "Operator's guide to e-commerce loyalty," Shippo's all-new playbook, for critical insights on improving your checkout and shipping experience to skyrocket repeat sales. Download now >

12 New Social Networks for 2024

Our all-new rundown of new social networks includes decentralized platforms, live-streaming apps, location-based services, and more. Read article >

Book Excerpt: ‘Buyer Personas: Insights into Customer Decisions’

Organizations that listen and respond to buyers earn more business. A new book from Wiley urges marketers to lead that effort. Read article >

From the Archive: November 2008

Amazon Exec on Outsourcing Fulfillment

Amazon now offers fulfillment and warehousing expertise to any ecommerce merchant via its “Fulfillment by Amazon” service. To explain this service and how it could help ecommerce merchants, we spoke with its vice president. Read article > 

📊 Ecommerce Chart

🎙️ Ecommerce Conversations Podcast

Beardbrand’s Lawyer Recaps ADA Lawsuit

The Best Use of AI for Business

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🎯 Industry IQ

Resources from our advertisers.

WooCommerce BFCM: Are You Ready?

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