SEO tips for PR pros; How Diet Coke is going after millennials; Top new jobs in PR; Common writing mistakes; and much more

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Top stories for 01.11.18

Marketing
How PR pros can conquer SEO strategies in 2018

If your organization’s website isn’t already optimized for mobile devices—full of long-tail keywords and tailored to consumers’ user experience—you’re leaving money on the table.

	Marketing Thirsting for millennials’ favor, Diet Coke gets rebranded The soda giant announces big changes to its diet soda offerings, including new flavors and sleeker cans, in a bid to woo young consumers.

	Jobs of the Week 30 jobs in the PR and marketing world How early is too early to show up to an interview? Find out what Ragan Communications’ chief marketing officer says is the ideal arrival window. Plus, check out our roundup of job openings.

	Writing & Editing 5 common linguistic missteps Errors in usage, spelling and redundancy plague many of us who write as part of our workday. Here’s a handful of examples of what not to do.

	Conference Alert Top tips from 3 top speechwriters Come to the conference that has been inspiring speechwriters and executive communicators for 30 years.

	Apologies YouTube: ‘We’ve been listening’ in wake of Logan Paul controversy After a popular vlogger published a video that showed a dead body, many lashed out against the influencer and the platform. Here’s YouTube’s response—more than a week later.

	Conference Alert How a little Disney magic can help you find social media success Get social media expertise from experts at Amazon, Vox.com and the mouse himself—join us at Disney World.

	Crisis Communications What you should pack in your crisis communicator ‘go bag’? All disaster prep junkies love planning what to put into their emergency survival bag. Here are some things crisis communicators should never leave home without.

	The PR Industry 9 PR and marketing lessons from ‘The Greatest Showman’ What can PR pros learn from the new movie about one of America’s greatest entrepreneurs? While the technology has changed since the days of P.T. Barnum, some things have stayed the same.

	Crisis Communications PR lessons from the social media hoax targeting Starbucks After someone posed as a fictional barista on Facebook and claimed to have befouled drinks at a Georgia location, the chain struck back, but not before threats forced the store’s closing.

	The PR Industry 5 tips for PR entrepreneurs from independent agency pros Whether you are dipping your toes into the waters of self-employment, or already run your own agency, these industry insiders have advice for how to grow your craft.

	Marketing Goals and principles for a more audience-focused 2018 All communicators should strive to respect and value their readers’ and viewers’ time. Follow these guidelines to stay on track this year.

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