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Oct. 23, 2024

Today's sponsor:

Is Your Site Vulnerable to a Google Update?

Google has periodically updated its core algorithm for several years now. Unlike the Panda and Penguin updates a decade ago, core updates have no defined recovery tactics, at least Google will not reveal them.

No site is safe from a Google update; ranking fluctuations are normal. Current Google search guidelines are vague and subjective — “helpful content” and “better usability” are hard to define and do not translate into an actionable strategy.

Yet some sites are impacted more than others. I’ve seen sites that went from thousands of clicks per day to 10.

I’ve analyzed hundreds of sites and their histories with Google updates. Here’s what makes sites the most vulnerable.

Dependence on a Few Pages

Losing traffic is probable if your site relies on two or three pages ranking for high-search-volume keywords.

Read article > 

A Message from Agital

Shopify Secrets for Year-Round Revenue

Attend Agital's live webinar for strategies and case studies from leading Shopify brands on driving conversions, revenue, and sustainable growth. Learn SEO tactics, top marketing platforms, performance metrics, first-party data tips. October 30. Free recording. Learn more >

Global Cybersecurity Trends Q4 2024

A new study from PwC reveals the cybersecurity views of global chief security officers and CEOs. Read article >

Merchants' Guide to Metaverse Platforms

For brands and merchants, metaverse platforms are worth following as opportunities in the new economies unfold. Read article >

From the Archive: September 2006

Have You Ever Wondered How a Website Works?

In the most basic terms, a website is a collection of files on the hard drive of a server that can be accessed by the public. Since this is not a very satisfying explanation ... Read article > 

📊 Ecommerce Chart

🎙️ Ecommerce Conversations Podcast

Software Founder Pivots to PPE Manufacturing

Lessons from Changing 3PLs

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🎯 Industry IQ

Resources from our advertisers.

Scalable Hosting Sells More Merch

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