Generative AI is transforming marketing, but the hype makes it hard to separate fact from fiction. Join us for What Marketers Really Want to Know About Generative AI on Thursday, November 30, where our panel of experts will give you the no-nonsense guide to generative AI that marketers need.

Get answers to the pressing questions on every marketer's mind:

• Why does generative AI matter for marketing teams?
• What's the difference between generative vs other types of AI?
• Is it additive or transformative?
• What are some initial steps for getting started?

Let us cut through the noise and share the realities of this powerful new technology so you can put it to work.