Publishers are preparing for doomsday scenarios in the volatile ad tech market, worried bigger ad tech company flameouts could leave publishers unpaid for ads. Read more below. Other things to know about - Connect one-on-one with leaders from Vox Media, Politico, Meredith and more at the Digiday Publishing Summit. Register here by tomorrow to secure the early rate on passes.
- It's more crucial than ever that OTT be woven into one's distribution strategy from the very beginning. From content to monetization, here are six crucial steps for getting OTT right. Sponsored by Brightcove.
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| The Programmatic Publisher | | | | Last year financial issues at two ad tech firms, Sizmek and Netmining, resulted in publishers being asked to forfeit tens of thousands of dollars in revenue. | | |
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howdy! | Publishing on Facebook | | | | It might not be “cool” to be a Facebook creator, but who cares — if money is being made? | | |
| Sponsored by Unruly | | | | Regulations and sustainability goals will dictate the course of global ad spend in 2020 — but a presidential election and the Summer Olympics will have a major impact too. | | |
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howdy! | Future of Work | | | | Seven current and former agency employees shared with Digiday their quitting narratives. While their tales vary, the general sentiment is consistent: Saying goodbye (at least for a while) changed their lives for the better. | | |
| Sponsored by Hotwire | | | | The members of Gen Alpha — aka the kids born in the last decade — are growing in influence and growing in number. Here's what marketers need to know to grow with them. | | |
howdy! | | | | | “People like to say it’s pseudoscience,” Goop’s chief content officer says on the Digiday Podcast about her company’s website, noting it doesn’t make unfounded claims about a product such as “the science shows that this can cure cancer.” | | |
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| Sponsored by resonate | | | | Data alone isn't enough to break through the noise of an omnichannel, always-connected world. Join us on Thursday, February 20th, at 11:00 AM EST as we explore how AI-powered consumer insights can fuel brand storytelling. | | |
howdy! | Audio Anywhere | | | | By increasing its portfolio of shows and hiring dozens of new audio-specific staffers, Vox Media Podcast Network expects to double its eight-figure revenue in 2020. | | |
howdy! | The Programmatic Marketer | | | | The privacy-focused tech company offers tools to help advertisers buy regulation-compliant ads within kids apps and sites. It’s also working on a video streaming platform. | | |
| | | | | "People like to say it's pseudoscience," Goop's chief content officer says on the Digiday Podcast about her company's website, noting it doesn't make unfounded claims about a product such as "the science shows that this can cure cancer." |
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