Earlier this month, Lincoln named Serena Williams as its new celebrity ambassador and announced that she would star in a new campaign for the 2018 Lincoln Navigator. Following a brief teaser introducing her new partnership with the brand, Williams unveiled the spot on Twitter yesterday. Entitled "Build Your Legacy," the 60-second anthem ad documents Williams'...
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February 27, 2018
Advertising & Agency Daily
Your overview of the agency world
Serena Williams Looks Toward the Future in Her First Full Lincoln Ad
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