Good morning, Marketer, and changing situations require more digital transformation.

Looking back now over the last two years, it’s becoming clear that the accelerated shift to digital operations wasn’t just about adapting to remote work and public safety measures – it was also about being more nimble and prepared for future changes.

Marketers need real-time data in order to keep up with their omnichannel customers and changing concerns in their lives. Marketers need to know immediately if their ad campaign is getting results so that they can optimize if it isn’t. And they also need to know about supply chain issues, the sooner the better.

To find out about how organizations of all sizes are managing their transformations, we at MarTech are gathering together top minds in marketing and technology for our multi-day MarTech virtual conference March 29 & 30 (registration is free). There will be 45+ sessions and so many fellow marketers beyond that attending, sharing ideas and thinking about how to gain success with all these changes going on.

Chris Wood,
Editor

Serena Williams invests in supply chain AI solution

Calico's operating system aims at providing visibility into supply chain issues and enabling them to be managed i one place.

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Research finds lower investment in ads featuring women

On International Women's Day, research suggests appropriate representation of women in ad creative may not be enough.

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Crawl-Walk-Run to Real-Time Personalization--Join Salesforce and Horizontal Digital to learn how to build a strong personalization strategy

80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers. But getting started on the personalization path is easier said than done. Attend this webinar and learn how to take your customer-centric approach to the next level.

RSVP Today!

Comscore and WideOrbit expand linear TV and radio partnership

Automated buying and measurement open up linear TV and radio for marketers, publishers, agencies and DSPs.

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Chief accountant of SE ranking and her two children killed in Ukraine

Tatiana Perebeinis was among four people killed in a Russian attack at the weekend.

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Discover game-changing martech tools & solutions... for FREE

Join us at MarTech, online March 29-30, to explore dozens of time-saving marketing technologies that will help your organization reach a new level of success.

See what’s in store

App users visit brick and mortar 41% more often than non-users

Customers like apps once they start using them but awareness remains very low.

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From Search Engine Land

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