Service Contracts: Benefits of a Well-Designed Program
Protection plans can generate higher purchase satisfaction and brand loyalty for retailers and manufacturers, and the peace of mind and financial protection of a service contract can protect that brand loyalty throughout the customer's entire ownership lifecycle. The best service contract programs, however, are not a one-size-fits-all for either your company or your customers. Read this whitepaper for the latest research on the elements that best minimizes customer dissatisfaction while ensuring program profitability.
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