The Creator Generation: Opportunities in Animation
With user-generated platforms offering virtually everyone the tools to create animated content—and growing at a rapid pace while our industry grapples with cost-cutting and less appetite for risk—there’s been a lot of discussion lately about the future of creator-driven animation. And AI is about to turbo-charge everything.
There's also plenty of opportunity at the intersection of these trends, opening up possibilities for launching ideas on new platforms; for turning “lean-back” experiences into “lean-forward” ones; for telling parts of your stories in different places; and for starting conversations with fans that can take your brand engagement to new heights.