In the Living Room, Kids are the Chief Entertainment Officers: What does this mean for brands?

Sponsored and moderated by:

With the explosion of CTV adoption, every brand must reconsider how they sell and where they engage consumers of every age. Video programming is the secret to moving any brand forward, and there’s no more engaging or talked-about spots than those seen on TV – and this is especially true with children and family-focused programming. In fact, Future Today recently found that more than half of parents watch alongside their children. Furthermore, upwards of 87% of families talk about the ads they see while streaming TV, and 67% of parents are heavily influenced by their children when making a purchasing decision. This has enormous implications for advertisers and brands.