Growth Gears: Cranking Up Efficiency to Do More with Less

Communications teams are shrinking, even as organizations demand growth: 66% of communications teams reported that their budget remained the same or lower than the previous year. Whether you’re kickstarting a startup or steering a hefty enterprise, here are strategies to stretch your budgets and maximize efficiency. Learn practical approaches and new tools that can optimize workflows, integrate smart tech, and foster a culture of innovation.

Brands and Politicians Taking a Stand: Managing Public Opinion During a Crisis

It’s a scenario that keeps communicators and PR pros up at night: The internet has gotten ahold of a statement or a news release, and it has spiraled into a social media maelstrom. This challenge is especially common for communicators where one wrong word can send the socialverse, rumor mills and conspiracy circles spiraling. In this session, spokespeople from brands and elected officials will explain how they maintain consistent communications processes as they work to weather the tumult of public opinion.

The AI Prompt Slam

Get practical, powerful advice on how to use AI to dramatically improve your comms copy, content and capacity. We’ll review how to apply strategic prompts to generate powerful prose, and then break into workshop groups to practice those skills in real time, based on a series of challenges spanning internal and external company goals.

Mastering the Modern Media: Measurement, Management, and Mitigation

In today’s digital whirlwind, where a tweet can tank stocks or boost brand love, understanding the invisible part of your media footprint is as crucial as the headlines you make. We’ll explore the new tools and techniques available for today’s media relations pros, with an emphasis on proactive reputation management. Learn effective techniques for tracking and measuring media mentions, maintaining control over your organization's public image, and sharing wins to C-suite.