Real estate caucus relaunches in new Congress | Setting boundaries around how you spend your time | Marketers navigate TikTok's uncertain future
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January 27, 2025
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The bipartisan Congressional Real Estate Caucus, which is focused on legislation to address housing inventory and affordability, grew to 50 members after launching last year with just four. It's a sign that support is building around housing policy on Capitol Hill.
Full Story: REALTOR® Magazine (1/27) 
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Best Practices in Sales & Marketing
You've heard the saying, "Fail to plan—plan to fail." Because so much of your success depends on how you spend your time, you need a plan for managing it wisely. But how do you craft a time management plan, including both your professional and personal time, in a way that works for you? Listen to the "Drive With NAR" podcast.
Full Story: REALTOR® Magazine (1/6) 
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The future of TikTok remains uncertain as marketers cautiously resume campaigns following a brief shutdown. Some brands are hesitant to fully commit due to ongoing concerns about potential bans, while others are diversifying their strategies to include platforms like YouTube and Instagram. Agencies are preparing for any future disruptions by having flexibility in their contracts and content plans.
Full Story: Digiday (tiered subscription model) (1/24) 
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AI is set to transform social media marketing, as Meta and X put increased emphasis on AI within their platforms. Key changes include the integration of AI characters to boost engagement, the potential spread of AI-generated misinformation, the democratization of content creation, the rise of AI agents to perform tasks and improved ad performance through machine learning.
Full Story: Social Media Today (1/26) 
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Real Estate Trends
A virtual design firm tries out the 2025 Colors of the Year on exteriors.
Full Story: REALTOR® Magazine/Styled, Staged & Sold (1/27) 
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Interior designers highlight the top home trends for 2025, including modular and matte couches, statement rugs, maximalist bedding and stone furniture.
Full Story: StyleCaster (1/23) 
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Maine's real estate market features some architecturally unique homes, including a $3.9 million seaside retreat in York with an aerodynamic roof, a polygonal fixer-upper in Fairfield, a former firehouse turned modern home in Kittery Point and a circular camp on acreage in Anson. These properties offer distinctive designs and a range of price points.
Full Story: Bangor Daily News (Maine) (tiered subscription model) (1/24) 
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Technology & Innovations
Freezing temperatures can lead to frozen pipes, causing significant damage and costly repairs. Smart-home devices can help prevent this by monitoring and maintaining temperatures. Temperature sensors like those from Arlo and Temp Stick provide alerts when temperatures drop, while leak detectors can warn of potential water damage. Smart thermostats with satellite sensors ensure consistent heating and smart water valves can automate the shut off water in case of leaks.
Full Story: CNET (1/26) 
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Fair & Equitable Housing
Affordable housing advocates in North Carolina are concerned about possible upcoming changes, particularly regarding the Department of Housing and Urban Development. Eric Scott Turner, Trump's nominee for HUD secretary, has supported budget cuts and increased private equity in the rental market, raising fears of reduced federal assistance and higher rents.
Full Story: The Progressive Pulse (N.C.) (1/26) 
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Legislation & Regulation
A Bloomberg survey of economists suggests that the US economy likely grew at a solid pace in the fourth quarter. The economy's resilience, combined with recent inflation readings, has contributed to expectations that the Federal Reserve could leave interest rates unchanged at its meeting this week.
Full Story: Bloomberg (1/26),  Fortune (tiered subscription model) (1/26) 
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