The China Internet Report is an annual piece of research published by the South China Morning Post that looks at the key digital and technology trends in China. Here are the stats marketers need to know about from the latest report.
Customer retention rates have also been shown to correlate directly with profitability. What can marketers do to delight their customers, ensuring that they keep coming back for more?
Econsultancy’s Customer Retention Best Practice Guide considers the strategies marketers should deploy to transform new customers into repeat customers, as well as how to optimise long-term loyalty and advocacy among the highest value customers.
Intelligent automation uses artificial intelligence to gain insights from big data and turn them into action. By implementing machine learning models into automated systems, programmes can crunch data, make decisions and then take action without the input of human beings.
We've brought back our weekly reading list to highlight some of the most interesting content the Econsultancy blog team has been reading around the web.
Customer Retention Best Practice Guide What strategies should marketers deploy to transform new customers into repeat customers, and how best to optimise long-term loyalty and advocacy among the highest value customers?
Intelligent automation is helping marketers make much more effective marketing decisions by flagging up marketing opportunities in real-time, delivering personalised experiences and automating customer retention.
