howdy! | Internal Organization | | | | Bayer is on its second year of in-housing programmatic. At Digiday’s Media Buyer Summit this week, the company shared how it set up its team. | | |
| Sponsored by Bannerflow | | | | From media buying to creative, some marketers swear by in-house marketing. But in private, other marketers say their companies are taking on too much. Take this anonymous survey and tell us what you think. | | |
howdy! | Video Anywhere | | | | Localish has produced three TV specials that repurposed videos it produced for Facebook and now plans to create roughly 10 half-hour shows a week. | | |
| Sponsored by Integral Ad Science (IAS) | | | | According to new State of the Industry research, brand suitability (a term that accounts for factors like location and demographics) is emerging as a top concern for digital media pros. In 2020, marketers say it will be just as important as brand safety. Read the report to learn why. | | |
howdy! | Subscriptions | | | | “This [app] is one of the first building blocks toward growing digital subscribers. Contributions have been a great success but we also need to tap into the importance of digital subscriptions,” said Juliette Laborie, director of digital reader revenues at The Guardian. | | |
| Sponsored by LiveRamp | | | | New browser restrictions have made third-party cookies less accessible, but publishers now have different tools to track on-site behavior. Join the webinar to learn how to improve overall performance even as third-party cookies disappear. | | |
howdy! | Publishing in the Platform Era | | | | New acquisitions are quickly tucked into the margin-sensitive organization’s wider office space, ad-tech stacks and other back-office functions. Overlapping costs are largely stripped out, rather than continuing to operate the assets as separate, adjacent businesses. | | |
howdy! | WTF Programmatic | | | | While great in theory, the reality of SupplyChain Object’s role in reconciling ad tech’s issues is debatable. |
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