| | | | | Sexual Misconduct Allegations on Bachelor Spinoff Raise Concerns About Consent on Reality TV 'The larger issue is why we're fascinated with this type of display to begin with' By Sami Main Amid heightened awareness and questions surrounding sexual consent in the entertainment industry, Warner Bros. this week shut down production of Bachelor in Paradise, which was supposed to air on ABC later this summer, after allegations surfaced of sexual misconduct on the set of the reality show. A spinoff of the popular reality franchises The Bachelor...
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| | | | | | | | Geena Davis Has Led the Charge for Women in Hollywood. Now She’s Doing the Same for Advertising Working with brands, agencies and data to analyze female roles in ads By Kristina Monllos Don't ask Geena Davis about role models. At least, don't ask her about female role models on screen. The Oscar-winning actress turned gender-equality activist wants more women in movies and on television playing scientists, engineers, lawyers, CEOs--all of the jobs that women have in real life--but please, if you do anything, make those characters interesting....
Read more » | | Horizon Media Hopes to Unlock the Potential of AR, VR and 360 Videos With Its New Division ABC Entertainment and GSN have used the agency's service By Christopher Heine Horizon Media today is announcing UNCVR, a division that will feature a partnership with entertainment-based tech player STXSurreal and focus on augmented reality, virtual reality, mixed reality and 360-degree videos. Sarah Bachman To get the endeavor off the ground, Horizon stayed in-house talent for the department leads, selecting Sarah Bachman, vp of mobile strategy, and...
Read more » | | Disney and Buffalo Wild Wings Are Making Mobile Video Ads More Interactive AdColony debuts a system that offers custom creative By Christopher Heine AdColony wants to make mobile video ads more interactive, and today it's unveiling what looks to be a flexible system called Aurora HD Video. For example, Disney is running custom trailer ads on the program to promote its movie Pirates of the Caribbean: Dead Men Tell No Tales. The ad sends viewers on a virtual...
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| | For Apple’s First Series, Planet of the Apps, the Company Imitates, Not Innovates The Shark Tank-esque show assembles—but wastes—an A-list panel By Jason Lynch Throughout most of its lifespan, Apple has been an innovator--if it doesn't outright invent a new product, it takes an existing one to the next level and beyond--but as the company releases its first series, it finds itself in a unusual position: that of imitator. That's the case with Planet of the Apps, which unexpectedly...
Read more » | | 13 Noteworthy Digital Media and Marketing Stats From This Week Facebook's TV advertising, Twitter's video growth, Hasbro's digital game and much more By Christopher Heine It's been a busy, busy, busy week in online media and marketing stats, and we've put together 13 figures that were definitely worth sharing: 1. Facebook, the media buyer Kantar Media analyzed the $117.9 million spent on marketing in the U.S. last year by Facebook, Twitter, LinkedIn, Snapchat and Pinterest. Facebook by far outspent its...
Read more » | | These Are the 10 Most Popular Shows on Social for the 2016-2017 TV Season From SNL to The Bachelor, these series dominated online By Sami Main More than 2.9 billion social interactions across Facebook and Twitter were recorded during the just-concluded 2016-2017 TV season, according to Nielsen's Social Content Ratings. Last year saw nearly a billion tweets sent in the U.S. about TV in the 2015-2016 season. With data collected from September through May, Nielsen was able to learn which shows...
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