March 7, 2023 // Arcadian Court

+ End the day with the Atomic Awards, a chance to steep the team in the most innovative ideas in advertising, tech, media, and content programs.

Session Line Up:

Future of youth culture: Unpack some of the big ideas and cutting-edge developments that will shape youth culture in 2023 and beyond.

Breaking up with your website: Improve your omnichannel customer experience by leveraging technology, modelling and governance.

Changing the face of an industry won't happen overnight: How the Dairy Farmers of Quebec's content strategy played a role in every major marketing shift by marrying data, meaning and human empathy.

BRP's marcom (r)evolution: Hear how BRP is doubling down on building global brand equity via authentic content with the Doo Studio + Innovation Lab.

What is AI's killer marketing app? Hear how brands can apply AI to achieve real goals.

The next frontier of content marketing: How new digital realities can create brand new dimensions for creative possibilities.

TikTok upfront (partner content):

Make your media investment work harder: Get an exclusive look at the TikTok Works research, as well as a deep dive into the top 2023 consumer trends.

Globe Media Group upfront (partner content):

The cult of (brand) personality: In this wide-ranging presentation, Sean Stanleigh, Head of Globe Content Studio, examines why, in the new world order, brands need to have personality.